Privacy
Privacy Policy of Adverstic
At Adverstic, we value the privacy of our users, clients, and partners. This Privacy Policy outlines how we collect, process, and use personal data when you interact with our website, services, or digital platforms. By using our services, you agree to the collection and use of information as described in this policy.
1. Information We Collect
We collect two types of information from individuals who interact with Adverstic:
- Personal Information: Data that identifies you personally, such as your name, email address, billing information, and other details you provide when signing up or contacting us.
- Non-Personal Information: Data that doesn't directly identify you, such as device information, browser type, cookies, and activity logs when interacting with our services.
2. How We Collect Information
We collect information in the following ways:
- When you visit our website: When you sign up for our platform, use our services, or interact with content, we collect information directly from you.
- Cookies and Tracking Technologies: We use cookies, tracking pixels, and similar technologies to collect data on how you use our services, which helps us improve functionality and provide personalized experiences.
- Third-Party Partners: We may receive information from third-party data providers or analytics services to enhance our data segmentation and content targeting.
3. Why We Collect Your Information
We use the information we collect to:
- Provide and Improve Services: To deliver content, manage your account, process transactions, and enhance your overall experience.
- Marketing and Communications: To send you newsletters, promotional content, and updates about our services in line with your preferences.
- Content Personalization: To tailor content and advertisements according to your interests and browsing history.
- Analytics: To analyze usage patterns and improve our website and services.
4. How We Use Cookies
Adverstic uses cookies and similar tracking technologies to collect data about your browsing behavior, preferences, and device interactions. This helps us deliver more relevant content and ads. You can manage your cookie preferences at any time through your browser settings.
5. Sharing Your Information
We may share your information in the following situations:
- Adverstic Affiliates: We may share information within the Adverstic family of companies to process data or enhance the services we provide.
- Service Providers: We may share data with third-party vendors who provide services on our behalf (e.g., payment processing, hosting, data analysis).
- With Our Clients: If you interact with our services as a user or visitor on our clients’ platforms, we may share aggregated, non-personal data with those clients for reporting or marketing purposes.
- Legal Obligations: We may disclose your information to comply with legal requirements, protect our rights, or respond to lawful requests from authorities.
6. User Rights and Choices
You have the right to:
- Access or Correct Your Information: You can request access to the personal data we hold about you or request updates or corrections.
- Delete Your Information: You can request the deletion of your personal data, though some data may need to be retained for legal or operational purposes.
- Opt-Out of Marketing Communications: You can unsubscribe from our marketing communications by following the opt-out instructions in our emails or adjusting your preferences in your account settings.
7. Interest-Based Advertising
We may use your browsing behavior and data to display targeted ads based on your interests. You can opt out of targeted ads by adjusting your ad preferences or using third-party tools like the Digital Advertising Alliance (DAA) opt-out tools.
Please note that opting out will stop us from using your data to personalize ads, but you will still see ads that are not tailored to your interests.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. After this period, your information will be de-identified or deleted.
9. Children's Privacy
We do not knowingly collect or process personal data from individuals under the age of 18. If we discover that we have collected personal information from a child under 18, we will take steps to remove such data.
10. Security of Your Information
We implement reasonable security measures to protect your information from unauthorized access, disclosure, or alteration. However, no method of transmission over the internet is 100% secure, and we cannot guarantee complete security.
11. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page, and the date of the most recent update will be reflected at the top of the page.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at support@adverstic.com.
3. Site Visitors
3.1 Information We Collect from Site Visitors
At Adverstic, we collect Site Visitor Information either directly from you or through third parties that collect this data during your use of our Sites. This information may be combined from various sources to improve our services.
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Information We Collect Directly from You:
We collect Site Visitor Information directly when you interact with our Sites. For example, when you send us an email, submit a form on our Sites to receive marketing materials, subscribe to email newsletters, or submit any other queries or requests, we will gather the information you provide. This may include personal information such as your name, email address, and other content you choose to share, such as the text within your messages or forms. -
Information We Collect from Third Parties:
We may also collect Site Visitor Information from third parties who collect data on our behalf when you use our Sites. This can include, but is not limited to, data from web analytics companies and service providers. This information may consist of your operating system, IP address, system settings and configurations, device model, device ID, unique device identifiers, mobile-related data, the webpages you access within our Sites, referring websites, the websites you visit after leaving our Sites, the dates and times you access our Sites, and other relevant web log data.
For more information about how we use cookies and other tracking technologies, please refer to our [Cookie Policy].
3.2 Why We Use Site Visitor Information
We use the Site Visitor Information for various purposes, including:
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Providing Our Service:
We use this data to provide, manage, and optimize our Sites and Services, ensuring smooth operation and functionality. -
Tailoring Content:
We use Site Visitor Information to personalize your experience on our Sites by tailoring the content and information we send or display to you, making your interactions more relevant. -
Communicating with You:
We may use your information to communicate with you, such as responding to your inquiries via request forms, addressing your questions or complaints, and providing news, updates, best practices, or any content that we believe may be of interest to you. -
Marketing and Advertising:
We may use Site Visitor Information for marketing and advertising purposes, including sending newsletters, special offers, and promotions via email, as well as informing you about products and services that may interest you. These communications are aligned with your communication preferences. -
Analyzing Use of Our Sites:
We analyze Site Visitor Information to understand how individuals access and use our Sites, both on an aggregated and individual basis, in order to improve our services, address user needs, and for research, analytical, or statistical purposes.
3.3 To Whom We Disclose Site Visitor Information
We may disclose Site Visitor Information to the following entities:
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Adverstic Affiliates:
We may share Site Visitor Information with our current or future affiliates, parent companies, or subsidiaries to process this data in accordance with the purposes described in this Privacy Policy. -
Adverstic Service Providers:
We may disclose Site Visitor Information to trusted third-party service providers, vendors, agents, contractors, or others who assist us with functions like system maintenance, data analysis, email marketing, fraud detection, credit card processing, customer relationship management, data hosting, and more.
3.4 Third-Party Online Advertising
To better understand your interests and provide more relevant advertising, we may collaborate with third-party service providers or advertisers who use cookies, web beacons, and other tracking technologies to gather information about your online activities. These third-party partners, known as "Adverstic Ad Partners," help serve personalized ads.
These Ad Partners may collect data on your behavior both on our Sites and across the internet. For example, they may track how you interact with our advertisements or gather information about your browsing activities. By using cookies, Ad Partners can recognize users who have visited our Sites and serve them targeted ads based on prior interests.
For more details about how third-party services collect Site Visitor Information, please review our [Cookie Policy].
3.5 Site Visitor Choices
You, as a Site Visitor, have the ability to make certain choices regarding the collection and use of your data:
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Opting Out from Adverstic Ad Partners:
Site Visitors may opt out of third-party advertising networks that collect information on our Sites to serve targeted advertisements about Adverstic. U.S. visitors can manage their preferences as outlined in Sections 5.2.1 and 5.3.1 below.- United States: Visit the Digital Advertising Alliance (DAA) consumer choice page at www.aboutads.info/choices.
- Canada: Visit the DAAC consumer choice page at www.youradchoices.ca/choices.
- Europe (including the United Kingdom): Visit the European Digital Advertising Alliance (EDAA) consumer choice page at www.youronlinechoices.eu.
Please note that opting out from one or more companies on the DAA, DAAC, or EDAA websites does not stop these companies from displaying advertisements to you. Rather, it prevents them from using your information to display targeted ads. You may still see context-based ads that are selected based on the specific website content you’re viewing.
If your browser is set to reject cookies when visiting the DAA, DAAC, or EDAA consumer choice pages, your opt-out preferences may not be applied as the browser will block cookies used for opt-out tracking.
- Email Subscription Preferences:
For Site Visitors who subscribe to our email communications, you can manage your subscription preferences by clicking the unique link at the bottom of each email. This allows you to unsubscribe or update your email preferences to ensure that you receive only the content you are interested in. Here's an extension of the Adverstic privacy policy incorporating the provided details:
4. General Provisions Applicable to Customers, Users, and Site Visitors
4.1 Why We Use Your Information
We use the Information that we collect from Customers, Users, and Site Visitors for the purposes respectively set forth in Sections 1-3 above, as well as for the following purposes:- Analyzing use of our Services: We use the Information that we collect to better understand how Customers, Users, and Site Visitors access and use our Site and Services, both on an aggregated and individualized basis; to respond to Customers’, Users’, and Site Visitors’ requests and preferences; and for other research, analytical, and statistical purposes.
- Legal compliance: We use the Information that we collect to comply with applicable legal obligations, including requests from law enforcement or other governmental entities.
- Protecting our rights and interests: We use the Information that we collect to protect our rights and interests and the rights and interests of our Customers, Users, Site Visitors, and the general public, as well as to enforce this Privacy Policy and our Terms of Use.
4.2 Disclosing Your Information
When we share your Information with third parties as specified above, we require such recipients to agree to only use the Information we share with them in accordance with this Privacy Policy and our contractual specifications and for no other purpose than those determined by us in line with this Privacy Policy.In addition to the disclosures detailed above, we may also disclose Information for the following purposes:
- Business transfers: We reserve the right to disclose and/or transfer Information to another entity if we are acquired by or merged with another company, if we sell or transfer a business unit or assets to another company, if we undergo a bankruptcy proceeding, or if we engage in any other similar business transfer.
- Legal compliance: We may disclose Information in order to comply with the law, regulation, a judicial proceeding, subpoena, court order, or other legal process.
- Protecting rights and interests: We may disclose Information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Privacy Policy, or as evidence in litigation in which we are involved.
- Aggregate and de-identified Information: We may disclose to our Customers and other third parties aggregated or de-identified information about users for marketing, advertising, research, or other purposes.
4.3 Cookies and Other Tracking Mechanisms
For more information about how we use cookies and other tracking mechanisms on the Sites and when providing our Services, please refer to our Cookie Policy. You may disable certain tracking as discussed in our Cookie Policy (e.g., by disabling cookies).4.4 Third-Party Links
Our Sites and Services may contain links to our third-party partners’ websites. Any access to and use of such linked websites is not governed by this Privacy Policy but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information security nor privacy practices of such third-party websites.For example, our Sites include features from third-party social networking platforms, such as the Facebook “Like” button. These features may collect certain information, such as your IP address or the page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing such features. As another example, our Services link to Customer websites, which are also not governed by this Privacy Policy but by the applicable Customers’ privacy policy.
4.5 Security
We value the security of your Information, including, but not limited to, the Information collected via the Sites or Services. Adverstic has taken appropriate technical and organizational measures to protect the Information we collect about you from loss, misuse, unauthorized access, disclosure, alteration, destruction, and any other form of unauthorized processing. Please be aware, however, that no data security measures can guarantee 100% security.4.6 International Data Transfers
We may transfer your Information outside the country in which it is collected, including to a country that may not offer the same level of protection for Information as the country in which you reside. Rest assured, however, that we have arranged all contractual safeguards to ensure your Information is processed in a way that offers an adequate level of protection when it is shared between or among Adverstic Affiliates, subsidiaries, and/or parent companies.5. Regional Privacy Rights
5.1 Notice to Individuals within the European Economic Area (“EEA”) or United Kingdom ("UK")
5.1.1 Data Controller and Representative
If you reside in the EEA or UK, Adverstic will be the controller of your Personal Data provided to, collected by or for, or processed by Adverstic in connection with our Services. Our representative in the European Union is Lionheart Squared (Europe) Ltd., 2 Pembroke House, Upper Pembroke Street 28-32, Dublin, D02 EK84 Ireland. Our representative in the UK is Adverstic Europe Limited, Aldgate House, 2nd Floor, 33 Aldgate High Street, London EC3N 1DL, United Kingdom.5.1.2 Legal Basis for Processing Personal Data
If you are a Customer, Site Visitor, or User from the EEA or UK, our legal basis for collecting and using the Personal Data described above (also referred to in this Section 5.1 as “EEA/UK Data”) will depend on the Personal Data concerned and the specific context in which we collect it.However, we will normally collect Personal Data from you only (i) where we have your consent to do so, (ii) where we need the Personal Data to perform a contract with you, or (iii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you or may otherwise need the Personal Data to protect your vital interests or those of another person.
5.1.3 Your Rights to Your Information
You have the right to request that Adverstic (i) provide you with access to the Personal Data we hold about you, (ii) correct your Personal Data, (iii) export your Personal Data, (iv) delete your Personal Data, and (v) cease or restrict processing of your Personal Data. Where we have obtained your consent, or our Customers have obtained it on our behalf, you have the right to withdraw it at any time. If you are a User and would like to understand what Personal Data and behavioral information Adverstic holds about you, specifically, and how you can exercise any of your rights with respect to your Personal Data, please visit Adverstic’s Data Subject Access Request Portal. Customers may also submit a data subject access request by emailing us at privacy@adverstic.com.5.1.4 EEA/UK Data Transfers
As part of Adverstic’s global operations, our data flows among the EEA, the UK, Israel, the United States, Singapore, and Hong Kong, and Adverstic stores Customer, User, and Visitor information in our data centers located in Israel and the United States.When Adverstic transfers EEA/UK Data to Adverstic.com Ltd. in Israel, it relies (as applicable) on (i) the European Commission’s decision, and (ii) UK adequacy regulations that Israel provides a level of data protection that is adequate for EEA/UK Data. These allow the free transfer of EEA/UK Data to Israel without the need for additional data transfer mechanisms.
Here is the extended version of the Adverstic Privacy Policy incorporating the new information provided:
5.2.4 How Adverstic Shares Your Personal Information
We may disclose your Personal Information by allowing certain third parties (such as online advertising services, advertising networks, and social networks) to collect Personal Information via automated technologies on our websites for targeted advertising purposes. You have the right to opt out of these types of disclosures of your Personal Information.
We may sell or share for targeted advertising purposes, the following categories of personal information about you to online advertising services, advertising networks, and social networks:
- Commercial Information
- Geolocation Data
- Identifiers
- Internet/Online Activity
- Inferences
5.4 Notice to Individuals in Thailand
5.6.1 Data Controller
If you reside in Thailand, Adverstic (Thailand) will be the controller of your Personal Data provided to, collected by or for, or processed by Adverstic in connection with our Services.
5.6.2 Legal Basis for Processing Personal Data
If you are a Customer, Site Visitor, or User from Thailand, our legal basis for collecting and using the Personal Data described above (also referred to in this Section 5.3 as “Thailand Data”) will depend on the Personal Data concerned and the specific context in which we collect it.
However, we will normally collect Personal Data from you only (i) where we have your consent to do so, (ii) where we need the Personal Data to perform a contract with you, or (iii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you or may otherwise need the Personal Data to protect your vital interests or those of another person.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data).
Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
5.6.3 Your Rights to Your Information
You have the right to request that Adverstic (i) provide you with access to the Personal Data we hold about you, (ii) export your Personal Data, (iii) delete your Personal Data, and (iv) cease or restrict processing of your Personal Data. If you are a User and would like to understand what Personal Data and behavioral information Adverstic holds about you, specifically, and how you can exercise any of your rights with respect to your Personal Data, please visit Adverstic’s Data Subject Access Request Portal. Customers may also submit a data subject access request by emailing us at dpo@adverstic.com so that Adverstic may either respond with the relevant information or, if applicable, direct this request to, and cooperate with, your employer to respond.
If you have any questions about our collection and use of your Personal Data, please first contact us at support@adverstic.com. If you are unable to obtain the information or resolution that you seek, you may also contact our Data Protection Officer at dpo@adverstic.com.
5.6.4 Thailand Data Transfers
Adverstic transfers data outside of Thailand. Adverstic has in place an Inter Group Data Transfer Agreement across its international entities, which is based on the EEA’s standard model clauses.
As part of Adverstic’s global operations, our data flows among Thailand, the EEA, the United States, Israel, and Hong Kong. To ensure that Thailand Data is adequately protected when transferred outside of Thailand, the Personal Data Protection Act, B.E. 2562 mandates that such transfers take place using certain legal mechanisms.
When transferring Thailand data elsewhere, Adverstic relies on Standard Contractual Clauses, set forth by the European Commission, that outline contractual privacy and security commitments between companies that transfer personal data (for example, from Adverstic (Thailand) Limited to Adverstic, Inc.). Adverstic, Inc. and its Affiliates have accordingly adopted Standard Contractual Clauses to ensure the legality, privacy, and security of the data flows necessary to provide, maintain, and develop our services.
5.5 Notice to Individuals in Brazil
5.7.1 Data Controller
If you reside in the Federative Republic of Brazil (“Brazil”), Adverstic Brasil Internet Ltda. will be the controller of your Personal Data provided to, collected by or for, or processed by Adverstic in connection with our Services.
5.7.2 Legal Basis for Processing Personal Data
If you are a Customer, Site Visitor, or User from Brazil, under the Lei Geral de Proteção de Dados federal law 13,709/2018 (the “LGPD”), our legal basis for collecting and using the Personal Data described above (also referred to in this Section 5.4 as “Brazil Data”) will depend on the Personal Data concerned and the specific context in which we collect it.
However, we will normally collect Personal Data from you only (i) where we have your consent to do so, (ii) where we need the Personal Data to perform a contract with you, or (iii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you or may otherwise need the Personal Data to protect your vital interests or those of another person.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data).
Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), a notice will be provided to you in our disclosure statement.
5.7.3 Your Rights to Your Personal Data
You have the right to request that Adverstic (i) confirm whether we are processing your Personal Data, (ii) provide you with access to the Personal Data we hold about you, (iii) disclose the public and private entities with which we have shared use of your Personal Data, (iv) correct your Personal Data, (v) export your Personal Data, for your own use or use by another controller (vi) anonymize, block, or delete any unnecessary or excessive data, (vii) delete all your Personal Data, and (vii) cease or restrict processing of your Personal Data.
If you are a User and would like to understand what Personal Data and behavioral information Adverstic holds about you, specifically, and how you can exercise any of your rights with respect to your Personal Data, please visit Adverstic’s Data Subject Access Request Portal. Customers may also submit a data subject access request by emailing us at dpo@adverstic.com so that Adverstic may either respond with the relevant information or, if applicable, direct this request to, and cooperate with, your employer to respond.
Brazilian data subjects can file a complaint in relation to the LGPD with Brazil’s National Data Protection Authority (the “ANPD”). In the meantime, if you have any questions about our collection and use of your Personal Data, please first contact us at support@adverstic.com. If you are unable to obtain the information or resolution that you seek, you may also contact our Data Protection Officer at dpo@adverstic.com.
5.7.4. Brazil Data Transfers
Adverstic transfers data outside Brazil. As part of Adverstic’s global operations, our data flows among Brazil, the EEA, the United States, Israel, and Hong Kong. To ensure that Brazil Data is adequately protected when transferred outside Brazil, the LGPD mandates that such transfers take place using certain legal mechanisms. Adverstic has in place an Inter Group Data Transfer Agreement across its international entities, which is based on the EEA’s standard model clauses, and which may be updated upon further guidance from the future ANPD.
Note: Adverstic currently stores Customer, User, and Visitor Information in our data centers located in the United States and Israel.
5.6 Notice to Individuals within the People’s Republic of China (“PRC”)
5.8.1 Processing Entity and Designated Office
If you reside in the PRC, Adverstic Information Technology Shanghai Co. Ltd. will be the processing entity of your Personal Information provided to, collected by or for, or processed by Adverstic in connection with our Services. Our designated office is located at Room 501i, Unit 501, 5F, No. 61 on East 3rd Middle Road, Chaoyang District, Beijing, China, and Adverstic Information Technology Shanghai Co. Ltd. can be contacted at support@adverstic.com.
5.8.2 Legal Basis for Processing Personal Information
If you are a Customer, Site Visitor, or User from the PRC, our legal basis for collecting and using the Personal Information described above (also referred to in this Section 5.5 as “PRC Data”) will depend on the Personal Information concerned and the specific context in which we collect it.
However, we will normally collect Personal Information from you only (i) where we have your consent to do so, (ii) where we need the Personal Information to perform a contract with you, or (iii) where the processing is reasonable to support news reporting or the public interest. In some cases, we may also have a legal obligation to collect Personal Information from you or may otherwise need the Personal Information to protect your vital interests or those of another person. If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not (as well as of the possible consequences if you do not provide your Personal Information).
If you have questions about or need further information concerning the legal basis in which we collect and use your Personal Information, please contact us as specified in Section 6 below.
5.8.3 Your Rights to Your Information
You have the right to know about and make decisions about the processing of your Personal Information — this includes the right to restrict or refuse the processing of your Personal Information. You also have the right to request that Adverstic (i) provide you with access to consult or copy the Personal Information we hold about you, (ii) correct or supplement your Personal Information, (iii) transfer or export your Personal Information, (iv) delete your Personal Information, and (v) cease or restrict processing of your Personal Information.
If you are a User and would like to understand what Personal Information and behavioral information Adverstic holds about you, specifically, and how you can exercise any of your rights with respect to your Personal Information, please visit Adverstic’s Data Subject Access Request Portal. Customers may also submit a data subject access request by emailing us at dpo@adverstic.com so that Adverstic may either respond with the relevant information or, if applicable, direct this request to, and cooperate with, your employer to respond.
You have the right to complain to the relevant department performing duties of Personal Information protection. However, if you have any questions about our collection and use of your Personal Information, please first contact us at **support@adverstic.com